Training Consortium

Another way that organizations may choose to purchase training is through membership in a Training Consortium.  A training consortium is a group of 10 to 20 dealerships in a geographic area that join together to share in sales and management training events.  These events usually happen one specific week of every month of the year (example: first week of every month). Each dealership invests $3,000 per month and they can send as many sales and management associates to each monthly 5-day sales workshop as they wish.

As outlined in this document, the 5-day sales workshop is broken down into five daily modules that are events unto themselves.  The dealership may elect to send some of their sales and management associates to the full 5-day session or other associates to any or all of the individual modules during the training week.  This gives the dealership monthly availability to train their new, current and veteran sales associates, specific to the associate’s perceived needs. The dealership will register their associates on-line until the class reaches its maximum participants.  At that time, the dealership may contact the Gary Tilkin Consultants, Inc. representative for approval to go over the class limit.

The real benefit to the dealerships is professional and consistent customer-centered and non-confrontational training done for the dealership’s entire staff.  This creates a foundation of reinforcement of the dealership’s culture. Consistent training of techniques, policies and procedures creates the possibility of consistently increasing production.

The training consortium also allows for the Gary Tilkin Consultants, Inc. facilitator to create leads in two areas: first, the ability to create another training consortium in their territory, and second, the opportunity for consulting services or other training business during down time.

This concept also leads to sales of other products and services by leveraging the training and consulting relationships which have been built.