Professional for Life

Sales and Management Development Series

BOOT CAMP AT THE BEACH

Retail Automotive Sales Workshop

Five-day Course(Modular course design, single-day classes available.)

Upcoming dates: February 27-March 2; March 26-30; April 30-May 4

Location: Miramar Beach, FL

Prices start at $995/person

See Registration information below.

If they were worth hiring, they are worth developing!

In today's market, its not only critical to have a well-prepared sales staff; it's crucial that they have the skills, knowledge and training to

What is needed:

• Practical skills for today's market.
• Strategies to generate more traffic through the door.
• Real-world solutions, and client-centered approaches.
• Proven techniques to apply learned materials to achieve instant results.
• To rejuvenate the spirit of success in our associates so they have the drive to achieve results.
• Win more business and generate more profit!

What we can provide:

We present a client-centered selling process utilizing consistent methods and core elements, which associates can customize to their own style and language. This course is available as a complete series for new automotive sales associates, or as individual single-day courses to reinforce specific topic areas for experienced sales staff. Participation in this course also grants 6-month access to our online Electronic Playbook, a “virtual trainer” for continuing education.

Day One:

The Foundation Module: This module is designed to create a culture, vision, and language to insure consistency in our approach across the board. The goal is to establish a consistent track to provide structure for each element of the course.

Professional Meeting and Greeting: Get to know the client, and establish empathy so the client feels more comfortable with the Sales Associate. We want to reduce the client’s stress, and put them at ease.

Sales Bridge #1: Provides an overview of the sales process, and gains the client’s permission to proceed. Additional Sales Bridge techniques are introduced throughout the series, each offering an important transition to a new topic of discussion.

Day Two:

Professional Counseling: Talk to the client about their needs, wants, motives, and budget to gather the information necessary to help them select the right product, and customize our approach to present it. We must understand what the client wants, why they want it, what their specific needs are, and what their budget allows. With this information, we can establish relevance for the product we offer.

Day Three:

Professional Product Presentation and Demonstration: Use the knowledge gained during Professional Counseling to customize the presentation of the product’s features and benefits, and demonstrate how the product performs and meets their needs. By referring back to our knowledge of the client, we allow them to build to a “10” on the enthusiasm ladder for the product, sales associate, and organization.

Day Four:

The Art of Professional Negotiation: Process and handle objections before they happen, and guide the client to reach the conclusion that the price, down payment, and trade information is clear, correct, fair, and justified. Assist the client to realize that the product is indeed affordable and within their personal budget. Ask for the client to OWN today.

Day Five:

Morning:

The Art of Professional Negotiation, Part II

Afternoon:

The Art of Personal Marketing: Create long-term opportunities to achieve success in the future. Develop follow-up skills and new prospecting opportunities to create a “pure database” of personal contacts. Establish personal relationships and name recognition in future clients. To put it simply, we must develop a personal clientele to be fully successful in the retail automotive industry.

Read more about the Professional for Life Sales and Management Development Series, and view video samples by visiting our Sales Training page.

Who this course is for:

Sales Associates who want to achieve the next level of performance; to learn and practice proven and applicable techniques to increase traffic, close more sales, and make more money.

New and experienced Sales Managers who are committed to understanding and supporting the techniques learned by their associates in this course. To be successful, a Manager must set expectations, and be prepared to “inspect what he expects, or expect to achieve nothing”.

Course Includes:

• Buffet lunch, snacks and beverages.
• All course materials, including full course Playbook.
• Access to online video sales training tips.
• Ongoing support through email.
• 6-month access membership to the online "Electronic Playbook" virtual traininger.

Workshop details:

• Held the last week of each month. Click this link for the Event Calendar.
• Duration: Five days for the complete series. Single-day courses available.
• Location: Miramar Beach, FL
• Limited to 15 participants

Investment for 5-day course:

• 3 or more participants from same organization: $995/person
• Current clients: $1,095.00/person
• New clients: $1,195.00/person